Guides
Guides to figure out what's wrong with your website
The four problems I get asked about most, explained without jargon: why they happen, how to spot them and what to fix first. No technical background needed.
Why your website isn't showing up on Google
The three levels where a page gets lost: indexing, technical issues and relevance, with checks you can run in minutes.
Read the guideWhy is my website slow, and how do I fix it?
What actually makes a website slow (it's almost never the hosting) and the order to fix it in.
Read the guideWhy your website isn't generating leads: the 5 most common causes
The 5 reasons a site with traffic doesn't convert, and how to spot which one is yours.
Read the guideHow to show up in ChatGPT and AI answers
What AI looks at when it recommends businesses, and how to get cited when someone asks about your industry.
Read the guideTiendanube or a custom store: what's right for selling online
The four steps between a standard theme and a fully custom store, with two real cases, so you choose by stage and not by who's quoting you.
Read the guideSigns your website needs a redesign (and when rebuilding is the wrong call)
The measurable signs that justify a redesign, the ones that only look serious, and the cases where the right call is to rebuild nothing.
Read the guideWhat to ask a web developer before hiring them
The questions about scope, content, SEO, domain ownership and post-launch support to ask before choosing a provider.
Read the guideMigrating from WordPress to a modern site: when it pays and what you gain
What a site gains by leaving an aging WordPress, with a real case measured before and after, and the situations where staying wins.
Read the guideWhat happens to a website without maintenance
How a site nobody looks after degrades: security, speed, Google and forms that break silently, with the monthly routine to prevent it.
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