The five-second test
Open your homepage and look at it for five seconds, as if you didn't know the company. Is it clear what you sell, for whom, and what the visitor should do? If they hesitate, they leave: nobody re-reads a homepage.
A case: an AI agents platform whose site promised "discover your advanced communication agent". Nobody identifies with that. We rewrote the messaging around business results and the call to action went from "Chat now" to "Request a demo": a different conversation with a different kind of client.
No call to action, no inquiries
Every page needs one main call to action, just one, that says what happens after the click: "Get a quote", "Book a call", "Message me on WhatsApp". Pick the channel your customers actually use and make it impossible to miss.
Speed eats your inquiries
If your site takes five seconds to load, a good share of visitors leave before reading your message. You paid to attract a visitor (in time or in ads) who never got to see what you sell.
Why do they compare you and pick someone else? Trust
Whoever found you also found your competitors. The winner is the one showing concrete trust signals: testimonials with names and companies, cases with numbers, visible contact details and a site that looks professional on a phone.
If you don't measure, you're guessing
Without analytics you can't know which of the causes above affects you: if nobody comes in, it's visibility; if they come and leave, it's messaging or speed; if they read but don't write, it's your call to action or trust. Each diagnosis leads to a different fix, and without data you're choosing blind.
Quick check
- 01Run the 5-second test with someone who doesn't know your company
- 02Confirm every page has one main call to action
- 03Measure your speed on PageSpeed Insights (mobile)
- 04Add testimonials with names and concrete results
- 05Install analytics and track clicks on your contact buttons
Save this list and run it against your own site.
Frequently asked questions
Why does my site get visits but no inquiries?
Almost always one of four causes: it's unclear what you sell, there's no clear call to action, the site is so slow people leave before reading, or you show no trust signals. Analytics tells you which of the four affects you.
How many calls to action should a page have?
One main call to action per page, saying what happens after the click: get a quote, book a call, message on WhatsApp. Several buttons competing with each other convert less than one well-chosen action.
Contact form or WhatsApp button?
Whichever channel your customers already use. In Argentina, WhatsApp usually converts better than a form because the conversation starts without friction; what matters is that the chosen channel is visible on every page.
How do I find out what's failing on my site?
Two checks: the five-second test (is it clear what you sell and what to do?) and your analytics. If nobody comes in, it's visibility; if they come and leave, it's messaging or speed; if they read but don't write, it's trust or the call to action.