A new site, the same place to publish
The site was rebuilt end to end, and the team keeps writing in WordPress as always. Every post shows up on the new site on its own.
Case studies · Content platform · 2026
Fifteen years of blogging and new experiences, on one site
Santiago Bilinkis, author and technology thought leader, needed to bring his long-running blog together with new things: an interactive AI guide, audience surveys and automated contact capture.
Before and after
- 24,022
- Responses across the first six surveys
- 15 years
- Of archive kept, without losing its place on Google
- 3
- Levels in the AI guide
The challenge
Fifteen years of articles do not move lightly: the full archive and the place it already had on Google had to be kept, while building experiences the old site could not offer.
The way out was to leave each thing where it works best: the team publishes where it always did, and what people see is a new site, faster and free of the old template's limits.
What we did
An AI guide on three levels
Three paths (beginner, intermediate and advanced) with chapters, reading time and a one-minute test that recommends where to start. Updated every week.
A home for Futuro en Construcción
Its own space for the outreach project, with a recommender that returns the next video to watch in three questions.
Books and downloads portal
The three books with their own page, and the ones already in the public domain download in full as PDFs. A single form unlocks all the material.
Surveys with public results
A custom survey system connected to his contact base: 24,022 responses across the first six, with results published and linked to the episode.
Frequently asked questions
What happened to fifteen years of published articles?
They were kept in full, along with the place they already held in Google. The team keeps publishing on WordPress as always, and each post shows up on the new site on its own, with no manual migration.
What is the three-level AI guide?
Three tracks (beginner, intermediate, advanced) with chapters, reading time, and a one-minute test that recommends where to start. It's updated weekly.
How do the surveys with public results work?
It's a custom system connected to the contact database: the first six surveys totaled 24,022 responses, with results published and linked to their corresponding episode.
Does your content deserve a better platform?
If you publish often and your site holds you back, there's a path that doesn't throw away what you built.
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