Next.js frontend on headless WordPress
The site was rebuilt in Next.js on Vercel with WordPress left as a headless CMS: the team publishes where it always did and the frontend regenerates itself.


Case studies · Content platform · 2026
Santiago Bilinkis, tech thought leader and author, needed a platform uniting his long-running WordPress blog with new experiences: an interactive AI guide, audience surveys and automated lead capture.
Before and after
Fifteen years of WordPress content can't be migrated lightly: the full archive and its SEO had to be preserved, while building experiences WordPress alone couldn't deliver.
The answer was headless: WordPress remains the CMS the team knows, and a new Next.js frontend serves the content with the speed and flexibility that were missing.
The site was rebuilt in Next.js on Vercel with WordPress left as a headless CMS: the team publishes where it always did and the frontend regenerates itself.


Three tracks (beginner, intermediate and advanced) with chapters, reading time and a one minute diagnostic that recommends where to start. It updates every week.

A dedicated space for the outreach project, with a recommender that returns the next video to watch in three questions.

All three books with their own page, and the ones already in the public domain download as complete PDFs. A single form unlocks every material.

A custom survey system wired to the CRM: 24,022 responses across the first six, with results published and linked to the episode.

If you publish often and your site holds you back, there's a path that doesn't throw away what you built.
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