Case studies · Content platform · 2026

bilinkis.com: the content platform of Santiago Bilinkis

Santiago Bilinkis, tech thought leader and author, needed a platform uniting his long-running WordPress blog with new experiences: an interactive AI guide, audience surveys and automated lead capture.

After

Before and after

Next.js 15
Frontend
WordPress
Headless CMS
Vercel
Hosting

The challenge

Fifteen years of WordPress content can't be migrated lightly: the full archive and its SEO had to be preserved, while building experiences WordPress alone couldn't deliver.

The answer was headless: WordPress remains the CMS the team knows, and a new Next.js frontend serves the content with the speed and flexibility that were missing.

What we did

Next.js frontend on headless WordPress

The site was rebuilt in Next.js on Vercel with WordPress left as a headless CMS: the team publishes where it always did and the frontend regenerates itself.

bilinkis.com · Next.js frontend on headless WordPress · Before
Before
bilinkis.com · Next.js frontend on headless WordPress · After
After

AI guide in three levels

Three tracks (beginner, intermediate and advanced) with chapters, reading time and a one minute diagnostic that recommends where to start. It updates every week.

bilinkis.com · AI guide in three levels

Futuro en Construcción landing

A dedicated space for the outreach project, with a recommender that returns the next video to watch in three questions.

bilinkis.com · Futuro en Construcción landing

Books and downloads portal

All three books with their own page, and the ones already in the public domain download as complete PDFs. A single form unlocks every material.

bilinkis.com · Books and downloads portal

Surveys with public results

A custom survey system wired to the CRM: 24,022 responses across the first six, with results published and linked to the episode.

bilinkis.com · Surveys with public results

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