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Case studies · Intellectual property law firm · 2026
frtb.com.ar: from 2018 WordPress to 100 in all four Google categories
Ferrer Reyes, Tellechea & Bouché advises local and international clients on intellectual property. Their site ran on a 2018 WordPress, without valid HTTPS and with a 10-second Speed Index. We rebuilt it from scratch, bilingual and static.
BeforeAfterBefore and after
- 63 → 100
- Performance
- 7.9s → 0.6s
- LCP
- 69 → 100
- SEO
The challenge
For a firm that receives foreign IP agents looking for a counterpart in Argentina, the digital first impression matters. The old home showed a cramped layout with no visual hierarchy, served over http:// only and without social sharing metadata.
The firm approved rebuilding the site from scratch: bilingual, secure, fast and measurable, migrating the 10 practice areas and 16 professional profiles.
What we did
SEO & structured data
Open Graph for LinkedIn and WhatsApp, LegalService JSON-LD, sitemap.xml, robots.txt and Analytics loaded without blocking render.
AA accessibility
Skip links, alt text, ARIA and contrast verified over the brand palette: from 78 to 100.
The results
Performance
63 → 100LCP
7.9s → 0.6sSEO
69 → 100Accessibility
78 → 100Speed Index
10s → 0.9sLighthouse scores
4 × 100Before: production WordPress prior to cutover. After: new site at www.frtb.com.ar. Measured with PageSpeed Insights.
“A GREAT job, and I am hugely grateful from the moment you made us see what we already suspected about our site and how outdated it was in every sense.”
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