Case studies · Intellectual property law firm · 2026

A site that opens instantly and speaks its clients' language

Ferrer Reyes, Tellechea & Bouché advises on intellectual property for clients in Argentina and abroad. Their site took ten seconds to appear and the browser warned it was not secure. We rebuilt it from scratch: it now opens almost instantly and reads in Spanish and English.

I want a result like this View the live site

BeforeAfter

Before and after

63 → 100
Google speed score: 7.9s → 0.6s
Wait before the content appears: 69 → 100
Search engine readiness

The challenge

When a colleague abroad looks for someone to work with in Argentina, the site is the first thing they see. The old one looked cramped, the browser warned the connection was not secure, and pasting the link into LinkedIn or WhatsApp showed nothing at all.

The firm decided to rebuild it from scratch: in Spanish and English, secure, fast and measurable, with its 10 practice areas and the 16 profiles of the team.

What we did

A new site, without WordPress

No plugins and no licenses to renew every year. All the content in Spanish and English, with no gaps between the two versions.

Ready for Google and for sharing

Paste the link into LinkedIn or WhatsApp and it shows up with a title and an image, and Google understands it is a law firm. Visitor tracking does not slow the page down.

From 78 to 100 on accessibility

Alt text, keyboard navigation and contrast checked against the brand colors, without changing the firm's palette.

The results

Google speed score

63 → 100

Wait before the content appears

7.9s → 0.6s

Search engine readiness

69 → 100

Accessibility

78 → 100

Wait before the full page appears

10s → 0.9s

A perfect score on all four tests

4 × 100

Before: the previous site, still live. After: the new site at www.frtb.com.ar. Measured with Google PageSpeed Insights.

“A GREAT job, and I am hugely grateful from the moment you made us see what we already suspected about our site and how outdated it was in every sense.”

Partner, frtb.com.ar

Frequently asked questions

Why did they decide to drop WordPress?

To stop depending on plugins and licenses to renew every year. The new site was built without WordPress, in Spanish and English, with no content gaps between the two versions.

What was wrong with the previous site's security?

The browser warned that the connection wasn't secure, which matters twice as much for a law firm working with colleagues abroad. The new site fixes that and also looks right when the link is shared on LinkedIn or WhatsApp, with a title and image.

How did they verify accessibility?

With alt text, keyboard navigation, and contrast checked against the brand's colors, going from 78 to 100 in Google's accessibility score.